Although a recent TOP Data and Zenreach study shows that restaurant spending was down just 1 percent nationwide in 2020, California was among the top five states to experience restaurant spending decline during the coronavirus pandemic.
According to TOP Data and Zenreach, which produces marketing software, nationwide restaurant spending is down 1 percent.
During the pandemic many states increased restaurant spending since January 2020, the top of which was Washington, which saw a 26 percent increase. Utah, South Dakota, Alaska, Alabama and Nebraska also experienced noteable increased restaurant spending.
Idaho saw the greatest decline in restaurant spending, 47 percent. Massachusetts followed with 41 percent, Rhode Island with 34 percent and California with 29 percent decline.
“With the number of COVID-19 cases skyrocketing and with the return of more business restrictions, it’s clear we will not be out of the woods for a bit. The difference, however, between this recent wave of closures and the ones which took place earlier in the year is that we now better understand the formula for getting through this challenging period,” stated John Kelly, CEO of Zenreach. “If you can create a safe dining environment, effectively target your best customers, and maintain (or even boost) your marketing spend, the more likely you are to successfully drive customers into your locations and sustain your restaurant business during this challenging time.”