If you’re thinking of driving down from Highland for some NFL play in coming years … check this out:

It’s starting to look like the Rams will charge more to watch their team to play in Inglewood’s beautifully-designed new stadium than the Chargers who’ll be playing in that same location on Prairie, Manchester and Century beginning in 2020.

For Highland-area football fans craving to personally witness the pro game, this is starting to shape up into being a nice little marketing scheme ⎯ big money versus normal money.

Not too long ago, the Chargers announced a seating plan with 26,000 low-cost tickets with Personal Seat Licenses (PSL) set at $100 per seat. It’s way below what the market price was expected to be in a brand new stadium.

For the uninitiated, PSLs are what teams charge before you buy the actual tickets; gotta buy a seat license first. A PSL, by the way, is a one-time expense. Ticket costs are separate. Most, if not all, NFL stadiums have these plans. I think PSLs started in Dallas back in the 1970s; not sure.

A PSL, of course, helps offset some costs of the stadium’s construction. Fair enough, especially since taxpayers didn’t want to foot the bill for a publicly-constructed stadium.

So far, the Chargers have the early lead on fan friendliness.

These are upper deck seats, folks. Call the Chargers’ plan reasonably brilliant.

Meanwhile, Rams’ owner Stan Kroenke has built the place at a reported cost north of $3 billion. The deal is simple: Chargers’ owner Dean Spanos forks over all PSL fees to Kroenke. It’s hard to believe that Kroenke & Co. never dreamed Chargers’ PSLs would be sold at such a low cost.

Chargers’ tickets in that upper deck section will go for anywhere between $50 to $90. In today’s times, that’s a remarkably reasonable ticket price.

I’m doing the math: Chargers’ PSL fees work out to around $150 million.

It’s looking like the Rams might charge $5,000 in PSL for one of those upper deck seats. A ticket might go for, oh, $120. Over a 10-game season, that’s $6,200 for an initial investment just for one seat.

By comparison, a Charger ticket at $90, plus PSL, would go for a $1,000 initial total investment.

A somewhat loud reminder:


It’s enough to make you jump to that AFC team for your pro football fix.

Gotta report that the place is looking supreme.

By the way, we’re generally talking at least two tickets, right? No one goes to the game by themselves. If you’re a business, or a corporation, or some outfit looking to extend a little glad-handing to employees or clients, that initial investment goes to $2,000 for a pair of Chargers’ tickets, $14,400 for two Rams’ tickets, and so on. We haven’t even touched on costs for lower deck Premier tickets.

This is a great equation for math teachers to offer their football-loving students.

It’s no great stretch, then, to believe that the Rams could be losing business to their own tenants. If you’re not dialed into the Rams ⎯ say, you’re just a simple NFL fan ⎯ you’re probably going to check out the Chargers’ ticket website first.

Let’s be honest here, though: The Chargers had trouble selling out a 30,000-seat stadium just up the road from Inglewood. The Rams, I don’t think, have sold out the 100,000-seat Coliseum, either.

The cost factor for any major league sport is off the charts. Average people can’t afford it. Pro sports, not to mention major college sports, are in a high-level marketing scheme to get your money.

Getting the Rams back from St. Louis had nothing to do with deserting the Midwest. It was all about money. The Chargers’ arrival from “faraway” San Diego was a simple northward journey to increase their franchise value.

All to get your money.

Bear in mind, too, that each NFL team share millions in TV and radio revenue. Ticket and PSL costs are just gravy.

Isn’t it better to just stay home and watch on TV?

Next week ⎯ Check out this corner's look at various NFL and major college players from this area looking to make a difference.

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